Janet Todorova
Head of Expansionat the Founder Institute
Janet is Head of Expansion at the Founder Institute (FI), the world’s largest pre-seed startup accelerator, and also is leading the FI accelerator program for Eastern Europe. Previously, she was one of the FI Directors running the program in Berlin and Sofia. Along with that, Janet has previous experience working in product and business development in FinTech and HRinTech. She’s passionate about startup ecosystems and building bridges between entrepreneurs all over the world. Janet’s superpowers: curious about anything science, technology, and psychology.
There is no recipe for building a successful startup but we know the guiding principles that could spare you some critical mistakes early in the process. To build a startup, you need to identify a significant problem to solve for a large enough group of customers who acknowledge they have this problem and are eager to pay for a solution. You would need a passionate co-founding team with complementary skills who are willing to dedicate the next 7 to 8 years to work on solving the customer’s problem and building a company around it. As an engineer, you have the advantage to start fast by building an MVP yourself and by experimenting with users until you find your product-market fit. Join this talk to learn the step-by-step process of how to build a startup and avoid critical mistakes.
